“The book resonates very well. It’s a creative and engaging way to talk about a
business topic.”
“An insightful and engaging story on what matters the most during a digital-first journey.”
“Having a goal to become 'Digital-first' is easy – driving it to execution is the hard part. If your aim is to become digital-first, read this book.”
"Digital Transformation requires vision, grit and the ability to execute. This book draws on the authors’ deep expertise, and their ability to think differently and drive transformations, where many others fail."
"A very readable book about a subject which organizations approach with trepidation. The book is a wonderful combination of insights and actions which can dramatically transform an organization."
“This book contains everything business leaders need to demystify digital transformation. The story was so captivating that I couldn’t put the book down!”
“A thought-provoking practical guide to transform incumbents into digital-first organizations and stand a chance against the Digital Giants. This page-turner is an interesting fusion of fiction and digital transformation leadership lessons.”
“A must read for any organization pursuing a digital-first journey.”
“A gripping fable for executives and leaders hungry for driving transformation
through digitization and leading with purpose!”
“Vamshi has delivered an incredibly concise, relatable, and practical fable that
can serve as a playbook for any executive driving a digital transformation. The
book is the distillation of his decades of experience advising senior leaders on
winning strategies and solutions. A must-read!”
“The book is holistic in terms of the current challenges we see during digital
transformation. It’s an effortless and refreshing read as a fable. I
particularly liked Charan’s character, his timely wisdom and his Nostradamus
characteristics of predicting.”
“Loved the case study style narration of Fitness First Inc. journey to become
Digital-first. I felt the story is very well constructed and explained in layman
terms. Especially, the narration with mentor is very good. The simple
explanation of purpose and digital journey, and how they are related is
something I loved.”
"Fantastic read! The book introduces what are normally complex ideas in a subtle
and easy-to-understandable manner. The 'fable' in the book is thoroughly
enjoyable. Keeps the reader hooked without losing focus of the central idea of
what it takes to transform an organisation."
"A well-written book outlining the nuances of digital transformation in the form
of a fable. The book would be valuable to folks interested in transforming with
digital."
"Digital transformation is business transformation first. The book portrayed the
business challenges and how they were solved in a very lucid manner. A
compelling read for organizations looking to adopt digital in their strategy."
“A very good read for anyone getting into digitizing. Keeps you hooked from
cover to cover.”
“It’s hard not to appreciate your depth and wide expertise in digital
transformation.”
“I like the story format rather than a serious management book. The book is a
page turner and had me guessing what'd happen next.”
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